Revista del Campo: Jorge Valenzuela and Franco Sannazzaro analyze the trends shaping the nursery industry.

🌱 In the Revista del Campo Nursery Special, Jorge Valenzuela (Director of Grupo Hijuelas and General Manager of Nueva Vid) and Franco Sannazzaro (Commercial Manager of Fruit Crops at Grupo Hijuelas and President of the Chilean Nursery Association) shared complementary perspectives on the current state of the nursery business and its outlook.

🍒 The renewal of cherry orchards following a commercially challenging season, and the role of nurseries and genetics in this process.

💸 The arrival of foreign investment funds in Chilean agriculture and their potential impact on the nursery sector.

📈 Increasing customer demands, driving higher quality standards across the industry.

🤝 The development of partnerships with international plant breeders, helping nurseries ensure sustainable growth and long-term competitiveness in the business.

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