In this episode of our #CultivarVida podcast, we talk with Juan Ignacio Goycoolea, CEO of Grupo Hijuelas, who takes us on a journey through family anecdotes, cherished memories, and life lessons — from his family’s origins to the international expansion of Grupo Hijuelas, now present in several markets around the world.
🌿 Topics covered in this episode:
- The legacy of Juan Sone: “Strong roots” and “source of water” as both an inheritance and a philosophy of life.
- Resilience and vision: how to turn crises into opportunities.
- Agricultural innovation and global expansion.
- The importance of organizational culture and teamwork.
- Human stories that inspire: sports, music, and community.
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