Jorge Valenzuela Analyzes the Fruit Industry Outlook at Martínez y Valdivieso Event

Jorge Valenzuela Trebilcock took part in a key event organized by Martínez y Valdivieso in Paine, where he shared his perspective with growers and industry stakeholders on the current state of the fruit sector and several trends that are already shaping—or will soon shape—the industry as a whole.

Among the main topics discussed were:

• 🌱 Renewed optimism in production following challenging seasons, driven by strong demand for high-quality varieties.

• 💼 Is fruit growing becoming more corporate? Expectations around increased foreign investment in the agricultural sector.

• 🤖 The use of artificial intelligence in agronomic management and decision-making.

• 🌿 The importance of new fruit genetics and a growing focus on biological control.

The Nueva Vid partner emphasized the importance and necessity of strategic alliances to strengthen the industry in the face of emerging opportunities. He also highlighted the partnership between Nueva Vid and Grupo Hijuelas as a key driver for activating technologies that enable producers to advance and compete in global markets.