Global Innovation for the Next Generation of Avocados: Grupo Hijuelas Participates in the 2nd Green Motion Avocados Seminar

Grupo Hijuelas participated in the second Green Motion Avocados seminar, held in Trujillo, Peru, bringing together growers, nurseries, and leading companies from different countries to share trial results on new avocado varieties and rootstocks.

Juan Ignacio Goycoolea Sone represented Grupo Hijuelas at the event, sharing the company’s latest progress and results and contributing experience and knowledge from Chile to this international innovation network.

Green Motion Avocados is a global network currently bringing together 20 companies from 14 countries, with the goal of accelerating the development of new avocado varieties and rootstocks and delivering solutions for more productive, efficient agriculture adapted to different growing conditions.

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Grupo Hijuelas aims to contribute as a global agricultural development platform, connecting genetics, technology, and production expertise to drive the growth of the fruit industry.

“These kinds of events are key to continuing to make informed decisions about our international expansion strategy, especially at a time when we are evaluating new geographies and strengthening our value proposition within the sector,” said Juan Ignacio Goycoolea Sone following the visit in a post on his social media.

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